Date : Sunday – Tuesday (14 – 16) – 06 – 2020 time : 06:00 pm Saudi Arabia Local time ( GMT + 3 )

Venue : Online ( link and confirmation will be received upon payment received )

Fees : 200 US$ or equivlant in EGYptian pound ( Early bird discount 25% for payment before 10 – 6 -2020 use code Early_bird

Language : Arabic and English

to pay and confirm your seat click the button below

For more details contact us by email : training@hightechvision.net

To register : click here

for senior marketer with at least one year of marketing experience looking to learn more about Digital

Marketing..

Workshop outcomes:

By the end of this workshop attendees will be able to define a digital strategy for his business and properly

select the most suitable channels for his business to focus on and define the exact requirements to start

Ecommerce.

Workshop outlines:

Day 1

Session 1 – Introduction and Basics

• • Who Is Online & What Do They Do Online?
  • What Do The Statistics Tell Us?
  • How Does The Net Differ From Other Channels?
  • Strategic Approach to Digital Marketing

Session 2 – Strategy & the Internet

• • Understanding Strategy vs. Tactics
  • Corporate vs. Online Strategy
  • Comparing Leading Views Of Online Strategy
  • Building Your Online Strategy
•  

Session 3 – Web Site Best Practices

• • Web Site Best Practices
  • Navigation & Usability, Design & Presentation, Content, E-commerce
  • The Components Of Building, Branding & Maintaining A Successful Site
  • The Essential Web Site Checklist.

Day2

Session 4 – Social Media, Conversations, Community & Content

• • What is Social Media?
  • RSS/XML Feeds, Tagging and Sharing
  • Marketing Through Social Media: Blogs, Podcasts, Wikis, Video
  • Social Networks, Online Communities & Virtual Worlds
  • Conversation & Content Strategy

Session 5 – E-mail Marketing & Getting To the Inbox

• • E-mail Marketing Background & Strategies
  • Building Lists & Permission
  • Retention & Readership – Getting To the Inbox & Getting Read
  • Inbox Effectiveness: Deliverability, Testing & Tracking
  • How to avoid being spammer

Session 6 – Search: Getting Found Online

• • The Importance & Power Of Search
  • Search Engine Visibility
  • Search Engine Marketing

Session 7 – Online Advertising & Media

• • What Is Online Advertising?
  • Traditional’ online ads – Banners, Buttons and Pop-Ups
  • Rich Media advertising
  • Pricing Models & Delivery Options
  • Targeting

Day 3

Session 8 – Mobile Marketing

• • Mobile landscape
  • Stats & Research
  • Mobile Tactics
  • Audience engagement

Session 9 – Building Online Traffic

• • What Is Viral, Buzz Marketing & Word-of-Mouth
  • Media Allocations
  • Cross-channel Marketing strategies

Session 10 – Web Analytics, Business Intelligence & Customer Intel

• • Using the Net for Business Intelligence
  • Understanding Web Analytics & Behavioral Measurement
  • Getting Feedback Through Your Site And Through The Web
  • Knowing and Helping Your Customers
  • Tracking and Analyzing Customer Actions
  • Using Database Marketing & One-To-One Tactics In The Online World

Day 4

Session 11 – E-Commerce & Applying the Online Marketing Toolkit

• • Definition of E-Commerce
  • New Business Rules
  • Benefits of E-Commerce
  • Example of E-Commerce Projects
  • E-Commerce Strategies
  • Key Drivers for E-Commerce
  • Information Systems and E-Commerce Solutions
  • Case Study

Session 12: Building an Online Marketing Plan using a ready template

• • Teams will present their plans to the attendees

Instructor: Ashraf Salah Eldin

Materials: Electronic books , videos , digital strategy templates and check

lists

When : TBA

Time: TBA

Venue: TBA

• Putting existing digital transformation initiatives in the appropriate context to develop curricula for the government sector
• Realizing the importance of effective leadership for change in the successful implementation of e-government projects
• Linking different concepts of digital government
• Building a comprehensive and profound vision of the areas and dimensions of digital government
• Acquire mechanisms for applying the pioneering models of digital government to institutional realities at the national and local levels.

Digital transformation requirements and smart management for Business and government sectors

Workshop outlines and Agenda

Digital transformation requirements and smart management for Business and government sectors
Day one   
session one : from 5:00 pm -7:00 pm 

• Basic concepts of digital government
• About the rapid changes
• Technical hops
• IOT Internet of Things
• Big Data

session two : 07:15 pm  – 9:00 pm

• Blockchain and crypto currency technologies
• Augmented Reality
• Technologies to come in the future
• Levels of digital transformation
• Digital business models

Day two    
Design the operating model
session one : 05:00 pm  to 07:00 pm 

• Strategy framework
•  Mission statement
•  Business model
•  Customer journey
•  Operating model

session two :  
Managing transformation project using a software tool

•  Enterprise architecture
•  Business transformation
• Software Demo

Day three  
session one : 05:00 pm  to 07:00 pm 

• Digitization and automation
• Improve the user experience
• Benefits of digital transformation
• Examples and lessons learned from fully digitally transformed countries

session two  from  7:15  pm    –  8:30 pm

• LEAN methodology in improving government products and services and the role of digital transformation in supporting them
• Leading frameworks for digital transformation

Day four  
Session one : from 5:00 pm – 7:00 pm

• Digital sharing
• Open data government
• Smart government
• Introduction to change management
• Introduction to shift management

session two  from 7:00 pm  –  8:00 pm

• Basic principles of information security
• An introduction to blockchain applications in government administration
• Legislative changes required to keep pace with the requirements of digital transformation

Final closure and recommendation  from 8:00 pm to 9:00 pm

Target group

• Executives, general managers and heads of departments in government bodies and ministries
• Digital transformation committees and teams
• Information technology experts involved in digital transformation initiatives
• Relevant government employees affected or affected by digital transformation

Date of the training program:  

Duration of the training program: 4 days – an average of 4 hours per day

The venue of the program: a specialized e-training platform that perfectly simulates training in ordinary rooms using our Virtual digital training platform of High tech Vision

Fees includes full digital training materials and successful completion certificate from High Tech Vision and Technical support and follow-up for two months after the course
– Full registration of course lectures recording and an account on the Hi Tech Vision digital training platform http://elearning.hightechvision.net

Book Tickets For

Digital Transformation online workshop

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  Book 30 minutes call with us

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To register and communicate from outside Egypt via WhatsApp, click here. Ask ChatGPT

With the growing need for communication among employees across various sectors and institutions using modern technological means to connect and exchange documents remotely—and in light of the COVID-19 pandemic—there has been a rising demand to identify the best methods and tools that allow employees to convert their regular files into digital and electronic formats that are easier to use and share.

In this training program, we will explain the different types of files and the best tools and software that can be easily used to convert any type of file into a digital format that is easy to store and utilize. We will also address how to protect intellectual property rights of digital content through encryption methods or applications that prevent copying or downloading of digital files by the recipient, for example

Content

• Introduction to Types of Files Used in the Educational Process
• Overview of Rapid Changes

Digital Business Models

• Digitization, Automation, and Digital Transformation – and the Differences Between Them
• Improving the User and Audience Experience and Its Importance
• Explaining the Best Available Tools for Converting Files into Digital Formats

Types of Files Covered:

• Video Files
• PowerPoint Presentations
• Interactive Files (e.g., Surveys and Questionnaires)
• Tests and Performance Evaluation Forms

Methods for Protecting Digital Content Online

• Electronic Signatures: How They Work and Their Components
• Review and Explanation of Platforms Available for Delivering Various Types of Digital Content
• Tools for Sharing Digital Files with Recipients and Students, and a Comparison Between Them
• Hands-on Practice on Some Digital Platforms for Displaying Digital Content After Conversion
• Application Using a Live Lecture Broadcasting Tool on Websites and Social Media Platforms
• QR Code Technology for Linking to Digital Files and How to Use It

Practical Training for Participants On:

• Converting Different Types of Files
• Using These Files to Create Educational Content via a Distance Learning Solution on One of the Platforms

Target Audience

• Employees in All Sectors and Institutions
• IT Professionals
• Digital Content and Document Developers and Designers
• Individuals Interested in Submitting Documents and Applying for Jobs Remotely

Program Objectives
By the end of the program, participants will be able to:

• Identify digital file types and the tools available to convert regular files into digital formats
• Recognize the most well-known platforms and solutions used for distance education
• Create a sample digital content piece via one of the remote communication platforms
• Use virtual meeting platforms and software easily to present documents and use various digital file types
• Learn the methods and tools for documenting digital files and protecting them from misuse and safeguarding their intellectual property

Program Duration:
Three days – 4 hours per day, including a break.

To register and contact us from outside Egypt via WhatsApp, click here

To register and book from Egypt   click here.

• •  Understanding the concepts of Innovation, Technological Innovation andInnovation Management (Definitions and Example of World’s Most Innovative Companies)
  •  Invention and Innovation: What is the difference? “What kind of Innovator am I?”  
  • Why innovation is necessary? – Value Creation through Innovation 

• Characteristics of Innovation – Innovation Drivers
  • Need – Research – Market 
  • Illustrations and Case Studies 

• The Innovation Process – Strategic Management of Innovation
  • What usually stops you from having good ideas? Why do so many great ideas get killed? 
  • Corporate Innovation
  • The “Innovation Funnel
  • Innovation culture: What are the conditions for successful innovation
  • project? Creating a company culture for continuous innovation.
  • Product/Service Innovation
  • New Product Development Methods 

• Unlocking Innovation
  • Creativity as basis for innovation: Creativity methods, What makes creative people creative?
  • Releasing Creativity
  • Thinking ‘Out-of-the-Box’
  • Group Drill & Exercise

• Creating a ‘Paradigm Shift’
  • What is a Paradigm
  • Paradigms in the Workplace
  • Paradigms and Perception – Exercises

• Case Studies
  • Wrong Paradigms
  • The Swiss Watch Industry – Swatch
  • The Digital Cameras Industry – Kodak
  • Cable TV Networks – CNN
  • Internet Music – iTunes

• Business Model Innovation
  • New Products and Services
  • Hotmail and Second Opinion Case Studies

• Innovative Problem Solving
  • Role Play
  • Drills and Exercise

• New Product/Service Development
  • Idea management process and tools.
  • Tools for developing innovative solutions.
  • New Product Development Methods.
  • Product Lifecycle Management.
  • Process innovation (case study).

• Managing Innovation
  • Strategic management of innovation (Innovative Production Strategies).
  • Open innovation: Inside-Out
  • How to identify the innovation needs of a business problem?
  • Capacity building for innovation inside the SME. How should I manage an innovative team?
  • Evaluation of innovative solutions and STARSTM Model
  • Management Innovation (case study).
  • Measuring organizational innovativeness

Protecting innovation – How necessary is it? (IP and IP related topics: patents, trademarks, copyright, registered designs, WIPO….etc).

Protecting Innovation

What causes innovation to fail?