What is Innovation – Definitions and Overview

• •  Understanding the concepts of Innovation, Technological Innovation andInnovation Management (Definitions and Example of World’s Most Innovative Companies)
  •  Invention and Innovation: What is the difference? “What kind of Innovator am I?”  
  • Why innovation is necessary? – Value Creation through Innovation 

• Characteristics of Innovation – Innovation Drivers
  • Need – Research – Market 
  • Illustrations and Case Studies 

• The Innovation Process – Strategic Management of Innovation
  • What usually stops you from having good ideas? Why do so many great ideas get killed? 
  • Corporate Innovation
  • The “Innovation Funnel
  • Innovation culture: What are the conditions for successful innovation
  • project? Creating a company culture for continuous innovation.
  • Product/Service Innovation
  • New Product Development Methods 

• Unlocking Innovation
  • Creativity as basis for innovation: Creativity methods, What makes creative people creative?
  • Releasing Creativity
  • Thinking ‘Out-of-the-Box’
  • Group Drill & Exercise

• Creating a ‘Paradigm Shift’
  • What is a Paradigm
  • Paradigms in the Workplace
  • Paradigms and Perception – Exercises

• Case Studies
  • Wrong Paradigms
  • The Swiss Watch Industry – Swatch
  • The Digital Cameras Industry – Kodak
  • Cable TV Networks – CNN
  • Internet Music – iTunes

• Business Model Innovation
  • New Products and Services
  • Hotmail and Second Opinion Case Studies

• Innovative Problem Solving
  • Role Play
  • Drills and Exercise

• New Product/Service Development
  • Idea management process and tools.
  • Tools for developing innovative solutions.
  • New Product Development Methods.
  • Product Lifecycle Management.
  • Process innovation (case study).

• Managing Innovation
  • Strategic management of innovation (Innovative Production Strategies).
  • Open innovation: Inside-Out
  • How to identify the innovation needs of a business problem?
  • Capacity building for innovation inside the SME. How should I manage an innovative team?
  • Evaluation of innovative solutions and STARSTM Model
  • Management Innovation (case study).
  • Measuring organizational innovativeness

Protecting innovation – How necessary is it? (IP and IP related topics: patents, trademarks, copyright, registered designs, WIPO….etc).

Protecting Innovation

What causes innovation to fail?