This workshop provides attendees with a comprehensive overview of Digital Marketing. This course designed
for senior marketer with at least one year of marketing experience looking to learn more about Digital
Marketing..
Workshop outcomes:
By the end of this workshop attendees will be able to define a digital strategy for his business and properly
select the most suitable channels for his business to focus on and define the exact requirements to start
Ecommerce.
Workshop outlines:
Day 1
Session 1 - Introduction and Basics
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- Who Is Online & What Do They Do Online?
- What Do The Statistics Tell Us?
- How Does The Net Differ From Other Channels?
- Strategic Approach to Digital Marketing
Session 2 - Strategy & the Internet
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- Understanding Strategy vs. Tactics
- Corporate vs. Online Strategy
- Comparing Leading Views Of Online Strategy
- Building Your Online Strategy
-
Session 3 - Web Site Best Practices
-
- Web Site Best Practices
- Navigation & Usability, Design & Presentation, Content, E-commerce
- The Components Of Building, Branding & Maintaining A Successful Site
- The Essential Web Site Checklist.
Day2
Session 4 - Social Media, Conversations, Community & Content
-
- What is Social Media?
- RSS/XML Feeds, Tagging and Sharing
- Marketing Through Social Media: Blogs, Podcasts, Wikis, Video
- Social Networks, Online Communities & Virtual Worlds
- Conversation & Content Strategy
Session 5 - E-mail Marketing & Getting To the Inbox
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- E-mail Marketing Background & Strategies
- Building Lists & Permission
- Retention & Readership - Getting To the Inbox & Getting Read
- Inbox Effectiveness: Deliverability, Testing & Tracking
- How to avoid being spammer
Session 6 - Search: Getting Found Online
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- The Importance & Power Of Search
- Search Engine Visibility
- Search Engine Marketing
Session 7 - Online Advertising & Media
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- What Is Online Advertising?
- Traditional' online ads - Banners, Buttons and Pop-Ups
- Rich Media advertising
- Pricing Models & Delivery Options
- Targeting
Day 3
Session 8 - Mobile Marketing
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- Mobile landscape
- Stats & Research
- Mobile Tactics
- Audience engagement
Session 9 - Building Online Traffic
-
- What Is Viral, Buzz Marketing & Word-of-Mouth
- Media Allocations
- Cross-channel Marketing strategies
Session 10 - Web Analytics, Business Intelligence & Customer Intel
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- Using the Net for Business Intelligence
- Understanding Web Analytics & Behavioral Measurement
- Getting Feedback Through Your Site And Through The Web
- Knowing and Helping Your Customers
- Tracking and Analyzing Customer Actions
- Using Database Marketing & One-To-One Tactics In The Online World
Day 4
Session 11 - E-Commerce & Applying the Online Marketing Toolkit
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- Definition of E-Commerce
- New Business Rules
- Benefits of E-Commerce
- Example of E-Commerce Projects
- E-Commerce Strategies
- Key Drivers for E-Commerce
- Information Systems and E-Commerce Solutions
- Case Study
Session 12: Building an Online Marketing Plan using a ready template
-
- Teams will present their plans to the attendees
Instructor: Ashraf Salah Eldin
Materials: Electronic books , videos , digital strategy templates and check
lists
When : TBA
Time: TBA
Venue: TBA
