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Innovation management

The workshop covers the following topics:

  • What is Innovation – Definitions and Overview

 

    •  Understanding the concepts of Innovation, Technological Innovation andInnovation Management (Definitions and Example of World’s Most Innovative Companies)
    •  Invention and Innovation: What is the difference? “What kind of Innovator am I?” 

       

    • Why innovation is necessary? - Value Creation through Innovation 

 

  • Characteristics of Innovation - Innovation Drivers
    • Need – Research – Market 
    • Illustrations and Case Studies 

 

  • The Innovation Process – Strategic Management of Innovation
    • What usually stops you from having good ideas? Why do so many great ideas get killed? 
    • Corporate Innovation
    • The “Innovation Funnel
    • Innovation culture: What are the conditions for successful innovation
    • project? Creating a company culture for continuous innovation.
    • Product/Service Innovation
    • New Product Development Methods 

 

 

  • Unlocking Innovation
    • Creativity as basis for innovation: Creativity methods, What makes creative people creative?
    • Releasing Creativity
    • Thinking ‘Out-of-the-Box’
    • Group Drill & Exercise

 

  • Creating a ‘Paradigm Shift’
    • What is a Paradigm
    • Paradigms in the Workplace
    • Paradigms and Perception – Exercises

 

  • Case Studies
    • Wrong Paradigms
    • The Swiss Watch Industry - Swatch
    • The Digital Cameras Industry - Kodak
    • Cable TV Networks – CNN
    • Internet Music – iTunes

 

  • Business Model Innovation
    • New Products and Services
    • Hotmail and Second Opinion Case Studies

 

  • Innovative Problem Solving
    • Role Play
    • Drills and Exercise

 

  • New Product/Service Development
    • Idea management process and tools.
    • Tools for developing innovative solutions.
    • New Product Development Methods.
    • Product Lifecycle Management.
    • Process innovation (case study).

 

  • Managing Innovation
    • Strategic management of innovation (Innovative Production Strategies).
    • Open innovation: Inside-Out
    • How to identify the innovation needs of a business problem?
    • Capacity building for innovation inside the SME. How should I manage an innovative team?
    • Evaluation of innovative solutions and STARSTM Model
    • Management Innovation (case study).
    • Measuring organizational innovativeness

 

  • Protecting Innovation
    • What causes innovation to fail?
    • Protecting innovation – How necessary is it? (IP and IP related topics: patents, trademarks, copyright, registered designs, WIPO....etc).